New Mexico Ballet company
Client
New Mexico Ballet Company
Services
Branding, Digital Media and Print Design
Industry
Nonprofit
Credits
Amanda Carras
Monica Christofferson
Julie Hamlin
The Nutcracker
For six consecutive years, we’ve successfully marketed the largest Nutcracker performance in Albuquerque, NM. With five shows starting the weekend after Thanksgiving, our goal is to fill Popejoy Hall, accommodating 1800 people per show. Over the past three years, we’ve consistently increased revenues, achieving multiple sold-out shows.
The success of this campaign is attributed to a robust digital media strategy, a strong brand presence, billboards, print media, radio, commercials, and strategic partnerships with other performing arts groups.