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Carristo Creative

New Mexico Ballet company


New Mexico Ballet Company


Branding, Digital Media and Print Design




Amanda Carras
Monica Christofferson
Julie Hamlin

The Nutcracker

For six consecutive years, we’ve successfully marketed the largest Nutcracker performance in Albuquerque, NM. With five shows starting the weekend after Thanksgiving, our goal is to fill Popejoy Hall, accommodating 1800 people per show. Over the past three years, we’ve consistently increased revenues, achieving multiple sold-out shows.

The success of this campaign is attributed to a robust digital media strategy, a strong brand presence, billboards, print media, radio, commercials, and strategic partnerships with other performing arts groups.

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